What is SEO and how its work?

.SEO means for Search Engine Optimization. SEO is a methodology of systems techniques and tactics’ used to increase the sum of visitors to a website by acquiring a high ranking placement in the search engine optimisation page of a search eingine (SERPs) together with Google, Bing, Yahoo, Baidoo and other search engines may be a marketing discipline focused on growing visibility in organic listings. SEO encompasses both the technical together with creative elements and increases awareness and search engines.

Search engine are a big way to get traffic to an internet site. SEO makes a web site more visible to online searchers. Marketing is all about getting more people to visit the web site. SEO is like marketing in the se. It is a great way to know people who use search engine. Additionally, it is making easier for people to find an internet site. It’s marketing keyword competition in the se. The technique to take a webpage in top rank SERPs results is called Website positioning.

SEO services are need for every company to make traffic and leads on their web-sites. Search Engine Optimization need expertise, experience, and command over language and unique techniques. It also requires handsome amount to build set up this service in-house which means that most the companies just outsource website positioning

SEO techniques are changing all the amount of time. As the search engine adjust their algorithm SEO technique desires to evolve to suit what search engine did?

Basically SEO are offer categorized towards two components, On-Page optimization and Off-Page optimisation. On-Page optimization refers keyword research, keyword enrich content writing, writing title tag, meta description, meta key phrases tag etc. Off-page optimization usually looks at link building, link exchange, directory application, article submission, web tag writing or anything else

SEO  Optimization Elements

What is On Page SEO and how to apply in web page?

On Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On Page refers to both the content and NTHL source code of a page that can be optimized. On Page SEO is making sure that a website is as search engine friendly as possible. On Page factors are directly related to the content and structure of the website

These are the following features of On Page Optimization.

Title Tag: 

This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results. 

Meta tag description: 

A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking. 

Meta Tag Keywords: 

Meta Tag Keywords play the similar role as Meta tag description for highlighting the importance of a website. 

Keyword Density:

A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization. 

 Heading Tags:

 If you’re not using H tags in a strategic way, you should be! Starting with your pages’ H1 tag, ensure you utilize headings correctly without over-optimizing them. Place your main keyword in a H1 tag, again making sure it works for users ahead of search engines, and split the rest of your content up with ascending H tags…H2 comes next then H3. You get the picture. One thing to remember is to only use one H1 tag. Others can be used multiple times if needed.

Content:

You’ve probably heard that content in king and that couldn’t be more accurate! With Google’s Panda algorithm, you can no longer get away with thin content and creating unique and informative content should be where you spend the most time. Content needs to be written primarily for users and secondly for search engines, however that doesn’t mean you shouldn’t mention core key-phrases. Just make sure you do so in a natural and organic way.

 Canonicalization of Duplicate Content:

It’s a common fact that many CMS’ (Magneto as an example) allow pages to be accessible via a number of different URL’s, however from a search marketing perspective, it’s bad news! In such instances, you’re not trying to manipulate search results via having a page live on duplicate URL’s so you shouldn’t have a problem in adding a canonical tag to reference one main page for Google to index and assign PageRank to.

 Crawl Error Resolution:

Following on from the above, you should always check Webmaster Tools for crawl errors and find a way to resolve any showing. It’s not good from either a user or search engine point of view to have crawl errors and it’s usually a fairly easy job to fix with 301 redirects (assuming the pages are permanently removed. If it’s only a temporary removal, use a 302).

 Check Your Robots.txt File:

When it comes to first optimizing your site, check your robots.txt file which will usually be located at http://www.domain.com/robots.txt to make sure no key pages are being blocked from being crawled by the search engines. If you see Disallow: / followed by any directory or page name, ask yourself whether it should be accessible to search engines. The best practice is to block admin panels and low quality pages which need to be in place but you don’t want search engines indexing, however if there’s anything you regard as a core page in there, take it out!

Multi-Device Friendly:

Some may argue this technically isn’t an on-page SEO factor, given a site being multi-device friendly isn’t always a prerequisite of attaining top search positions, but it should always be looked at…if only from a conversion optimization perspective.

Page Speed:

Take a moment to analyze your site’s page speed using the tool from Google to outline how fast they can load your site as well as receive a whole host of suggestions as to how you can improve things. As a general rule, try and get it as far above 90 as possible to ensure you’re not a search position lower than you should be because your site is sluggish.

 URL Structure: 

If you want your website to rank well then your URL of website must be related to the context of the website.

 If your site uses query strings for page URLs, this is something you need to look at as a priority. It’s far better to use a search engine friendly URL structure such as http://www.youtube.com as opposed to YouTube. It makes more sense to both users and search engines and should be regarded as a priority

On Page Flow Chart

What is Off Page SEO and how can you use it?

Off of Page SEO refers to techniques which they can use to improve the position of a website in the position in search results page(SERPs). These factors function outside the boundaries in the WebPages. Off Page SEO is a new long- term and continuous process... It includes acquiring backlinks internet from the authority sites.

Off Page factors work inside background to improve the search ranks. SEO refers to activities the boundaries in the web page. These are the most important Off of Page SEO technique and effective solutions to increase a web page ranking in google search.

Link Building
Link building is the most famous off-Page SEO method. Basically, by building external links internet, you are trying to gather numerous ‘votes’ as you can to help you bypass your competitors and rank larger. For example, if someone likes this information and references it from his/her site or blog, then this is like telling search engines like yahoo that this page has good data

Social Networking Sites: -
Social Networking is larger than ever these days! Sometimes known while “Online Reputation Management”, getting involved with social websites sites is the fundamental step with that you just begin to advertise market and build your web reputation within your niche.
You need to subscribe to the most popular social network sites, such as Facebook, facebook c., and create yourself a profile of your family. This allows you to extend your web network of contacts, to connect and connect to your friends, to share things collectively, and most importantly promote your website/blog and help build your web reputation

Search Engine Submission: - Search engines like yahoo finds out the site online, but it should take time. So for the fast course of action, we should submit the website to the most famous search engines. Like; Google, Bing, Aol, etc.


Directory Submission:-

 Now days it's not at all very popular, and most of your directories are spammy. I think not much but spending a little time for directory submission is not an undesirable idea. The important thing is how effectively were selecting directories and how efficiently were choosing the category for submission?

Google search Submission: -
Search engines will eventually find your blog online, but that can take quite some time. To speed everything up, you should submit your website to the most popular search engines like yahoo, Yahoo, Bing, etc.
Directory Submission: -
Many people may say that service submission is dead! I believe that it isn’t since you are increasing the likely hood of people seeing your web site. It is purely based on how effectively were selecting those directories and how efficiently were choosing the category for submission. You may submit to general directories, but pertaining to maximum effect, you are better off of submitting to niche directories. Of study course, I agree that it gives pretty delayed results, but it is worth performing it.

Social Bookmarking: -

Social Bookmarking is another wonderful means of promoting your website. Submit your latest blog posts and pages to the most famous bookmarking sites, like StumbleUpon, Digg, Delightful, Reddit, etc. Search engines really like most of these sites because the content on these kind of sites is updated very frequently.You have to be very careful while doing this so you must properly handle the tags that happen to be very essential to broadcast your news with a wide area network. This may increase your web site traffic based on how effectively you've got participated.

Blogging: - It is a proper way to promoting the site. It helps in promotion and also it also useful in link making. Writing the relevant articles focusing in business and keywords with linking is a superb practice.

Blog Commenting: - Commenting for the others blog posts with the pertinent website links helps in link making.

Photo Sharing: -

If you have used any own photos or images on your blog, then you can share then on a lot of the major photo sharing websites like Reddit, Picasa, Photo Bucket, etc. Other people are able to see them and comment on these people, hopefully following a link to your blog.

Video Marketing: -

Just like image sharing, if you have any videos that you've used on your site, then you'll be able to submit them to sites like; Metacafe, Vimeo, etc. allowing people to find your articles in other ways.

Forum Marketing: -

Find forums online that are in connection with your sites niche and get engaged within that community. Reply to post, answer people’s questions, offer advice, and many others. This all helps to build up your reputation as someone that's an expert within that niche. Try to use “Do-Follow” Forums to help you include a link to your site as part of your signature, which helps search engines crawl your blog

Answer Questions: -

You can actively engage in answering questions on sites like Aol Answers. By answering and asking relevant questions on the site niche, you help to increase your reputation as someone that is surely an expert in your chosen field. You can place a link internet in the source section if necessary to ensure people can easily find your internet site. If you don’t spam, this is another wonderful means to increase your link popularity.
Countless off-page SEO or Link-building activities are available, but we have to careful while using spam activities. We can recognize it while using help hope reviewing the site along with website ranking. As well as our nation focus on relevant sites for url building

                                                 

Off Page Flow Chart