What is On Page SEO and how to apply in web page?

On Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On Page refers to both the content and NTHL source code of a page that can be optimized. On Page SEO is making sure that a website is as search engine friendly as possible. On Page factors are directly related to the content and structure of the website

These are the following features of On Page Optimization.

Title Tag: 

This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results. 

Meta tag description: 

A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking. 

Meta Tag Keywords: 

Meta Tag Keywords play the similar role as Meta tag description for highlighting the importance of a website. 

Keyword Density:

A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization. 

 Heading Tags:

 If you’re not using H tags in a strategic way, you should be! Starting with your pages’ H1 tag, ensure you utilize headings correctly without over-optimizing them. Place your main keyword in a H1 tag, again making sure it works for users ahead of search engines, and split the rest of your content up with ascending H tags…H2 comes next then H3. You get the picture. One thing to remember is to only use one H1 tag. Others can be used multiple times if needed.

Content:

You’ve probably heard that content in king and that couldn’t be more accurate! With Google’s Panda algorithm, you can no longer get away with thin content and creating unique and informative content should be where you spend the most time. Content needs to be written primarily for users and secondly for search engines, however that doesn’t mean you shouldn’t mention core key-phrases. Just make sure you do so in a natural and organic way.

 Canonicalization of Duplicate Content:

It’s a common fact that many CMS’ (Magneto as an example) allow pages to be accessible via a number of different URL’s, however from a search marketing perspective, it’s bad news! In such instances, you’re not trying to manipulate search results via having a page live on duplicate URL’s so you shouldn’t have a problem in adding a canonical tag to reference one main page for Google to index and assign PageRank to.

 Crawl Error Resolution:

Following on from the above, you should always check Webmaster Tools for crawl errors and find a way to resolve any showing. It’s not good from either a user or search engine point of view to have crawl errors and it’s usually a fairly easy job to fix with 301 redirects (assuming the pages are permanently removed. If it’s only a temporary removal, use a 302).

 Check Your Robots.txt File:

When it comes to first optimizing your site, check your robots.txt file which will usually be located at http://www.domain.com/robots.txt to make sure no key pages are being blocked from being crawled by the search engines. If you see Disallow: / followed by any directory or page name, ask yourself whether it should be accessible to search engines. The best practice is to block admin panels and low quality pages which need to be in place but you don’t want search engines indexing, however if there’s anything you regard as a core page in there, take it out!

Multi-Device Friendly:

Some may argue this technically isn’t an on-page SEO factor, given a site being multi-device friendly isn’t always a prerequisite of attaining top search positions, but it should always be looked at…if only from a conversion optimization perspective.

Page Speed:

Take a moment to analyze your site’s page speed using the tool from Google to outline how fast they can load your site as well as receive a whole host of suggestions as to how you can improve things. As a general rule, try and get it as far above 90 as possible to ensure you’re not a search position lower than you should be because your site is sluggish.

 URL Structure: 

If you want your website to rank well then your URL of website must be related to the context of the website.

 If your site uses query strings for page URLs, this is something you need to look at as a priority. It’s far better to use a search engine friendly URL structure such as http://www.youtube.com as opposed to YouTube. It makes more sense to both users and search engines and should be regarded as a priority

On Page Flow Chart